Background: A local salon commissioned me to rebrand their business by creating a new logo, website, business cards, and brochures in order to bring in new clients and create a more cohesive and memorable brand.

Process: I based the logo off of the “Glow” part of the salon’s name and gave it a pale yellow glow. Then, I created the website, as the business did not previously have one. Understanding the importance of a web presence for businesses these days, I created the site using Squarespace, as I had not yet learned HTML, CSS, and JavaScript. However, I was able to use my foundation in design to create a site that corresponded to the minimal, modern look of the new logo. After creating the site, I focused on the brochures. I started by compiling the salon’s own images and menu of services, and wrote text for the “About” section. Then, based on hierarchy, I organized the information, resulting in a concise trifold brochure that maintains the new brand’s style. Finally, I created the business cards, again making sure the most important information was emphasized, plus I added a memorable illustration.

Result: After rebranding and publishing the website, the salon noticed a significant increase in business. Through search engine optimization, I was able to bring the salon’s website up to the third Google listing for salons in their competitive town. It was challenging creating a new brand, but using my knowledge in graphic and web design, I was able to produce a memorable and more modern brand for a rising local business.

Visit hairglowbeautysalon.com.